The Armadillo & Co Foundation | Education and Health for Underprivileged Communities | Learn More.

The Armadillo & Co Foundation

The Armadillo & Co Foundation is a not-for-profit organisation founded in 2017 with its sole mission and purpose to enhance and improve the lives of underprivileged communities through the provision of educational, health and community structures.

our purpose

At Armadillo & Co, we care about more than just creating beautiful products. Watch our story as we strive to make a difference in the communities we serve.

the founders

Co-founders Jodie Fried and Sally Pottharst have a long history of giving back to the community.
They built Armadillo & Co on the principles of sustainability, Fair Trade and social responsibility, and held leadership roles at several other philanthropic ventures in India prior to establishing The Armadillo & Co foundation.


The Armadillo & Co Foundation is funded through part profits from Armadillo & Co sales, with proceeds from each product sold contributed to the charity.

Further financial support is generated through the company’s Social Responsibility & Sustainability Committee, which includes both company-run and individual employee fundraising initiatives and events.


How you can help

Your support for The Armadillo & Co Foundation will make an extraordinary difference to the lives of people in need.
To help, simply donate through the page linked below.

our rugs lie lightly on this earth.

Receive 10% off your first purchase when you sign up to our newsletter.

Receive VIP access to new collections and personalised tips from our design team to help you organise, redecorate or makeover your home.