We only use natural fibers, including wool, jute, linen and silk. Select rugs are made from a blend of wool and viscose, which is a man-made fiber derived from wood pulp, to make the product lighter and silkier.
At Armadillo, we are drawn to natural fibers because they are sustainable and as practical as they are beautiful. By their very nature, they possess subtle, unique variations and have a rich, tactile, sensory feel that you won’t find with manmade materials and that make them a pleasure to live with.
The natural fibers we carefully source for our rugs not only add visual and physical warmth to the home, they are also incredibly durable and easy to care for. A rug made from wool, jute or linen feels incredibly luxurious underfoot and will wear in, not out, over time, making them ideal for modern living.
Most people are very comfortable with wool as it’s a fiber we know and love. We source our wool from all over the world, including New Zealand, India, Argentina and Europe. Wool feels luxurious, is easy to care for, has good natural stain resistance and helps to absorb sound.
Jute is a hardwearing yet supple fiber suitable for both residential and light commercial spaces. It softens over time and is perfect for usage from family-friendly floor coverings to inviting office interior accents.
Linen is extremely durable and has a soft handle lustrous texture. In addition to its tactile beauty, it possesses exceptional anti-bacterial, anti-static and non-allergenic properties, making it an ideal material for everyday use.
Silk is a beautiful natural fiber with a soft feel and a gentle sheen. Despite its elegant appearance, it is surprisingly strong and durable. Cool to the touch in summer and providing warmth in winter, it is suitable for year-round use.
The choice simply comes down to which rug you like best and which one is more suitable to your needs.
Our rugs are handmade on looms by traditional artisans in India. Different weaving techniques and weights of yarn create variations in the finished styles and designs.
We are a supporter and member of the Fair Trade Association of Australia and New Zealand. Our production is based on the IFAT Fair Trade Standards and each rug comes with a KALEEN label issued by the Carpet Export Promotion Council of India and a Care & Fair label certifying that child labour was not used in their manufacture.
Armadillo also works alongside India’s Care & Fair Program, and through our non-profit Foundation, to provide health and educational support to families working in the rug production area.
The 10 principles of Fair Trade are:
1. Creating opportunities for economically disadvantaged producers
2. Transparency and accountability
3. Fair Trading practices
4. Payment of a fair price
5. Ensuring no child labour and forced labour
6. Commitment to non-discrimination, gender equity and freedom of association
7. Ensuring good working conditions
8. Providing capacity building
9. Promoting Fair Trade
10. Respect for the environment
Our rugs are individually produced on traditional looms that are hand-powered by artisans. No mechanical assistance is used during the weaving process except for the zigzag stitching on our Braid rug, which is done with a manual sewing machine.
By making our rugs by hand, Armadillo has chosen to embrace the organic natural variation that is evident. Machine-made rugs are more likely to appear ‘perfect’ but lack in unique character, while individual weaving techniques give handmade rugs their distinctiveness, like the beauty marks of a truly unique, one-off artwork.
Flat-weave rugs are handmade on a loom by weaving horizontal yarns through the vertical yarns (warp). They have the sturdiness to withstand high-traffic areas, are easier to clean and suit people with allergies or pets.
Hand-knotted rugs are incredibly labour-intensive, and involve our artisans tying individual knots to the warp yarns that make up the length of each rug. Together, these intricate knots form a lavishly soft and plush pile.
Flat-weave rugs are an excellent choice for people with dust allergies. Unlike carpet, flat-weave rugs have a very low profile and no pile, so fewer allergens get stuck in the fibers. They also allow dirt or dust to fall through the weave, rather than sitting on the top as happens with carpet. Since the rugs aren’t fixed to the floor, you are then able to clean underneath them.
Regular cleaning is still highly recommended for flat-weave rugs to remove any dust that settles on the rug. A weekly vacuum with a HEPA filter vacuum cleaner will eliminate dust mites and help rugs to look newer for longer. Cleaning under rugs each week is also necessary, since any leftover dust will work its way underneath. Dust allergy websites recommend vacuuming the whole underside of rugs.
Our rugs are durable but will require maintenance to keep them looking good. You can expect a rug from our Classic Collection to last for at least 5 years, provided it is well-maintained and used in a residential environment (less if used in high-traffic areas). Rugs from our Heirloom Collection, if properly looked after, can be expected to last for decades.
As a general rule, bigger is better – nothing is worse than an undersized rug. Use our handy, room-by-room Rug Placement Guide when measuring and deciding the placement of your rug. These tried and tested layouts are guaranteed to achieve a design that flows well and is pleasing to the eye.
By anchoring furniture and unifying the overall décor, living room rugs create a warm and welcoming atmosphere for relaxing with family or hosting friends. For high traffic areas, a hard-wearing, easy-to-clean flat-weave rug is ideal, whereas a plush, wool rug will provide softness underfoot for kids who like to play on the floor. View our living room range here.
Bedroom rugs can be used to bring a touch of everyday indulgence into a space that is as important in our waking hours as in our sleep. Placed at the foot of the bed or under your bed and bedside tables, they offer a soft and warm landing pad to help you relax and unwind. We recommend a plush wool rug to sink your toes into. View our bedroom range here.
A dining room rug adds an inviting layer of warmth and cosiness underfoot while seated and can help muffle the sound of boisterous conversations. A rug can define boundaries in an open plan living space, or artistically frame a formal dining room. A classic jute rug is pleasing to the eye yet hardy enough to handle your hospitality. View our dining room range here.
Our rugs have not been treated or designed for outside use. Direct sunlight is one of the most damaging factors to natural fibers, so exposure to the elements will dramatically reduce the lifespan of your rug.
Visit our Nook Collection to browse our range of small space rugs. For all custom sized rugs and runners, contact your preferred stockist, interior designer or sales representative for a quote. Note that for all runners over 2m long, we highly recommend an underlay as this will help to lock the rug into shape and reduce rug movement.
Because our products are handmade, we do not recommend them for stairway runners.
To ensure the longevity of your Armadillo rug, please vacuum regularly as shedding of loose fibers will occur with a brand new rug. We do not recommend using rotating or brush head vacuum cleaners on our rugs. Even with regular vacuuming and careful use, you may find dirt and debris will build up in your rug. If you get mud on your rug, it is usually best to allow it to dry and then gently brush it off, followed by a thorough vacuuming.
We do not recommend high-temperature steam cleaning as this can shrink or expand the rug fibers. We recommend Host Carpet Cleaning Kit for gentle regular maintenance or professional rug cleaning for a full refresh.
The golden rule is to attend to the spill or stain as quickly as possible to minimize the risk of permanent damage.
For liquid spills, place a colorfast cloth or paper towel over the spill and apply reasonable pressure to draw up as much liquid as possible. If the stain is still apparent, you will need to repeat the process and, if necessary, moisten with water or a solution of mild detergent (ideally a wool detergent). Ensure you remove all traces of the detergent by diluting the stained area with minimal water and then draw as much of the liquid up as possible again. You can cover it with a colorfast cloth and weigh down the area for a few hours. Never saturate or vigorously rub the stain.
For solids, first remove them with a spoon, knife or brush taking care not to brush too harshly. Moisten the affected area with a diluted wool wash or mild detergent and soak up this liquid with a colorfast cloth as outlined above. Never mix different cleaning solutions. Cleaning chemicals can react unpredictably with each other, and it is best to consult a professional when you are unsure of the outcome. For further information, refer to Woolsafe’s stain cleaning guide.
We only use the highest quality dyes to maintain color consistency and reliability. We also use many undyed natural fibres in our range. Depending on the color to be dyed and the yarn, different products are used to offer the highest quality possible. All of these are free of harmful benzene chemicals.
As our rugs are handmade, sizes can vary by 3% from the dimensions ordered. If you require a specific size and tolerance, we recommend that the product is custom made so it can be cut to the exact size, latex backed and hand bound on all edges. The extra work carries a surcharge but does ensure accuracy. Every effort is made to ensure there is minimal color variation, however some can be expected (5% is the Australian Standard for Carpet Coloor Variation).
Natural fibers will be affected in some way by the sun. There is no hard and fast rule – the amount of sun and its intensity are the most obvious factors to consider. Colors may fade and some natural fibers may even darken when exposed to direct sunlight. We recommend rotating your rugs to minimise damage caused by direct sunlight.
We recommend a natural or lighter colored rug for sunny rooms. Regularly rotating your rug will help to minimize any noticeable fading. For more specific advice on a particular environment, please speak to your preferred stockist, interior designer or sales representative.
A rug pad is laid beneath your rug or runner to prevent slipping, provide extra comfort and extend the life of your rug. It is highly recommended for all of our wool rugs.
A rug pad can be placed on smooth or hard floors (timber, parquet, laminate, tile, stone, marble, cork and PVC floor coverings) and on heated floors. It can also be used on carpets to prevent rugs from creeping. Newly sealed floors must be completely dry and cured before laying any rug or rug pad.
Our rug pads measure 1/8″ in thickness and are made from 100% recycled felt and natural rubber. Rug should will be 1″ smaller than your rug on each side. These can be purchased pre-cut to our standard sized rugs here.
Ensure the rug pad is cut approximately 1″ smaller than the size of your rug on all sides. Clean the floor where the rug will lay so that it is free of dust, wax and grease. Place the rug pad on the floor and carefully roll the rug out into position. If the rug pad is in many pieces (as will be the case with large sized rugs), lay them together with no overlap before placing down the rug.
Newly sealed floors must be completely dry and cured. We recommend a curing period of at least 4 weeks before the installation of any rug pad.
This is a rubber-like product that is painted onto the underside of the rug or runner to form a protective barrier. This helps maintain the shape and prevent the rug slipping for added safety. For very slippery surfaces, we also recommend using a rug pad for additional grip.
We call these pop ups. Depending on the type of rug, you may see a strand of fiber sticking up from your brand new rug. These will occur occasionally as the rug settles. Trimming of pop ups is usually required every couple of weeks for the first few months, but they should slow down as the rug settles into position.
Shedding and pilling are a normal behavior of this rug and it will settle down over time. Both synthetic and wool rugs can experience some shedding or pilling. This is also a characteristic of all fine wool rugs. Shedding or pilling is not considered a manufacturer’s defect for handmade rugs.
The type of yarn used in the Sierra rug will shed and may pill depending on its use and maintenance. Pilling can occur due to traffic, moving furniture, vacuuming or other mechanical agitation. If you are concerned about pilling on your rug, follow these steps to reduce its effect:
Heavy furniture can flatten a rug’s pile. Use furniture caps and rotate your rug regularly to minimize indentation.
You can find the MSRP for all stock rugs on each product page. If you are purchasing from your local stockist, please contact them for current pricing. Custom rugs will need to be quoted by your interior designer or stockist.
To find your nearest stockist, use our stockist locator. All of the stockists listed on our website have received extensive training about our range and have samples available for you to see in person.
You may return it to us within 21 days of receipt for a refund or exchange provided it is in unused condition with all its original packaging. Rugs that are damaged or soiled will not be accepted for return. We will not accept any returns of a rug pad underlay if it has already been opened.
Receive VIP access to new collections and personalised tips from our design team to help you organise, redecorate or makeover your home.